Podtrac

November 15th, 2005 by Mike

This week’s award for most useless value proposition goes to Podtrac, which claims to “enable podcast advertising and measurement by expertly giving podcasters and advertisers all the essentials they need.”

Update: I am not saying that Podtrac offers a useless service, only that their website copywriters could use some help spelling out the value of the service.

This entry was posted on Tuesday, November 15th, 2005 at 8:55 pm and is filed under Advertising, Internet, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Podtrac”

  1. Dr S Says:
    November 16th, 2005 at 1:19 pm

    seems really important to me. As a podcaster, how are you supposed to approach advertisers if you don’t have any 3rd party demo information?

  2. Mike Says:
    November 16th, 2005 at 1:49 pm

    I wasn’t saying that the company didn’t provide a valuable service… I was poking fun at the actual way in which they marketed their service…

    I suppose I was asking the question - What meaning does “expertly giving podcasters and advertisers all the essentials they need” actually convey?

  3. Dr S Says:
    November 16th, 2005 at 5:14 pm

    I’m assuming it means they know how to match a media market with sponsors. I just came across your website while looking for info about podtrac. It appears like they have an ‘expert’ background in marketing, statistics, and advertising. Their tag line seems pretentious, but appropriate. heh

  4. exoskeleton Says:
    November 23rd, 2005 at 4:12 am

    Dr S, do you work for podtrac? If not, “they know how to match a media market with sponsors” makes a lot more sense than the line Mike quoted

  5. Dr S Says:
    November 28th, 2005 at 10:53 am

    nope, but maybe I should.

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