If you find yourself in Midtown today or tomorrow between 3:00 in the afternoon and 9:00 at night, stop by Alexander Berg’s temporary photography studio at 112 West 44th Street. He is shooting portraits of the public, for free, for his newest photo exhibit called One Shot. According to Alex’s website here is how it works:

You come to the studio, look at exhibited work from the last session, chat with Alex and Hugo about what you want, and have your portrait taken… in one frame, one shot. He shoots Polaroid/negative film. Alex keeps the negative, and you’ll walk away with a one-of-a-kind 4×5 image. If you choose, you can also title your photograph, and leave a few words of wisdom to accompany your image. Past sessions have been a blast… come in and see for yourself!

One Shot will become a book and will be exhibited at DKNY’s flagship store on Madison Avenue this spring as part of the WHITNEY MUSEUM’s “Where Fashion Meets Art” fundraising event.

Update: Get there early! We showed up at 5:00 and they weren’t taking any more people on the list for the day.

This entry was posted on Sunday, February 26th, 2006 at 4:33 pm and is filed under Art, Events, Photography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.